Social media marketing is a double-edged sword. It can be a super powerful tool. Or a total waste of time.
I want your business to win on social, so today I’m talking about my top 5 tips for succeeding on social media. Keep watching!
Hi, I'm Tom Malesic, founder and President of EZMarketing, and you're watching Ask EZ. This is where small business owners go to get real answers to their marketing questions.
1. Define What “Success” Means
If you want to succeed on social media, you need to define what “success” is. Why are you on social media in the first place?
Make sure your goals are realistic and actually help your business. You’re probably not going to get 10,000 followers overnight, and even if you do, does that actually help you generate revenue?
For most small businesses, you can use social media to increase awareness of your brand and products, and drive people to your website to convert.
2. Choose the Right Platforms
Don’t worry about being on every platform. It’s better to do 1 or 2 well than do 6 poorly.
How do you figure out which social media platforms are best for you? Easy rule of thumb: go where your customers are.
Everyone might be talking about the newest greatest social site, but if your customers aren’t there, you’re going to end up wasting your time and money.
3. Post Relevant Content
If you’re going to post on social media, you need stuff to post. Sounds obvious, but I get people who tell me they want to be on Instagram, but don’t have any pictures. Or they want to be on YouTube but don’t have videos for social media.
Also, make sure what you’re posting is relevant – meaning it’s stuff that makes sense for your business AND that your customers actually want to see. If you’re not providing value, no one is going to care, and your social media isn’t going to produce business results.
4. Be Human
Remember that social media marketing is social. It’s meant to build relationships and connections, not just sell stuff.
Success on social media involves showing some personality, creating content that’s engaging, and interacting with your audience.
5. Invest $ in Success
Lastly, success on social media requires an investment of time and money.
Social media may be “free” to get started, but in most cases, it’s pay-to-play. You need to be running ads and promoting posts to get noticed.
You also need to invest in someone to manage your social media–and that shouldn’t be an untrained intern. If you want the best results, you want an experienced social media manager who can put together a content calendar, run ad campaigns, and track results.
Ready to Win on Social?
If you want to win with social media marketing, give us a call. We’ve helped businesses like yours get results on Facebook, Instagram, LinkedIn, YouTube, and more.
