When it comes to Search Engine Optimization (SEO), you don't just want to rank highly on search results. You also want people to click through to your website. Good title tags and meta descriptions are incredibly important to SEO and enticing searchers onto your website.
A mobile-friendly website is no longer an option; it's a requirement. This isn't new - we've known for years that more and more people are using mobile devices to browse and search online. Google has long been pushing people to adopt mobile-friendly web design. Now, they're evolving the […]
Is your website copy turning customers away?
You've probably put a lot of time and money into the design for your website. The colors are vibrant, your logo looks fantastic, and it’s full of beautiful imagery. But it’s still not delivering the results you want.
Could your website copy be to […]
When it comes to digital advertising, there are a ton of choices for how to promote your business online. Small businesses especially struggle with where to focus their limited advertising dollars, so the debate often centers on the two giants: Google Adwords and Facebook. Some businesses have […]
SEO companies have gotten a bad reputation over the years. Unfortunately, not without just cause. Too many businesses have been burned by supposed SEO experts who guarantee unrealistic results, or use dishonest black hat tactics to try to cheat the system. Even in 2018, our inboxes are still […]
It feels like déjà vu ... 13 years ago, the Philadelphia Eagles faced off against the New England Patriots in the Super Bowl. Seems very familiar. But even though Bill Belichick and Tom Brady are still around, many other things have changed since 2005 (besides the outcome). Website design is one […]
Any business wants people to be able to find them online. But if your business has a physical location – from a single store a large enterprise chain – you probably want your local customers to be able to find you too. Local search engine optimization (SEO) is critical to helping increase your […]
Your Facebook Business Page is like a second outpost for your business online. Nearly all of your customers will visit your website at some point before they buy from you. More and more are visiting your company Facebook page as well to learn more about your business. Make sure you’re creating […]
As a fun holiday break from our typical posts, we'd like to share our own rendition of a classic holiday favorite, courtesy of our resident poet laureate, Bill Hager.
Wishing you all Happy Holidays and a very Happy New Year!
Your EZMarketing Team
Regardless of what tactics they’re using, marketers want to measure the effectiveness of their marketing. One of the great things about digital marketing is the abundance of tools and analytics that make it easy to measure your marketing results. But what about print marketing? How do you […]