SEO companies have gotten a bad reputation over the years. Unfortunately, not without just cause. Too many businesses have been burned by supposed SEO experts who guarantee unrealistic results, or use dishonest black hat tactics to try to cheat the system. Even in 2018, our inboxes are still […]
It feels like déjà vu ... 13 years ago, the Philadelphia Eagles faced off against the New England Patriots in the Super Bowl. Seems very familiar. But even though Bill Belichick and Tom Brady are still around, many other things have changed since 2005 (besides the outcome). Website design is one […]
Any business wants people to be able to find them online. But if your business has a physical location – from a single store a large enterprise chain – you probably want your local customers to be able to find you too. Local search engine optimization (SEO) is critical to helping increase your […]
Your Facebook Business Page is like a second outpost for your business online. Nearly all of your customers will visit your website at some point before they buy from you. More and more are visiting your company Facebook page as well to learn more about your business. Make sure you’re creating […]
As a fun holiday break from our typical posts, we'd like to share our own rendition of a classic holiday favorite, courtesy of our resident poet laureate, Bill Hager.
Wishing you all Happy Holidays and a very Happy New Year!
Your EZMarketing Team
Regardless of what tactics they’re using, marketers want to measure the effectiveness of their marketing. One of the great things about digital marketing is the abundance of tools and analytics that make it easy to measure your marketing results. But what about print marketing? How do you […]
Your website can be a powerful tool to generate leads for your business – if you use it correctly. Unfortunately, many businesses don’t optimize their websites to convert leads. The result: missed opportunities and missed sales. Here are a few ways to effectively generate leads with your website […]
The term “advertising” can leave a sour taste in our mouths. As consumers, we’re learning to block ads, skip commercials and otherwise tune out advertising messages. As marketers and business professionals, we’re faced with the question of how to effectively advertise our business. And make […]
Nearly all businesses today are doing some form of content marketing – 91% according to the most recent industry study. Despite that, many marketers are still not seeing the results they want from their efforts. They write blogs, but no one reads them. They send out emails, but no one opens […]
When you go to an educational conference, you probably expect to learn a couple new tips, hear some new ideas, and meet a few new people. It’s rare that a conference is so jam-packed with valuable knowledge that it impacts how you do business. That’s exactly what happened to us at INBOUND 2017.