EZMarketing Blog

EZM - Title and Meta

How to Write Good SEO Title Tags & Meta Descriptions

When it comes to Search Engine Optimization (SEO), you don't just want to rank highly on search results. You also want people to click through to your website. Good title tags and meta descriptions are incredibly important to SEO and enticing searchers onto your website. 

EZM - Mobile Friendly Website 2018

How to Make Your Website Mobile-Friendly in 2018

A mobile-friendly website is no longer an option; it's a requirement. This isn't new - we've known for years that more and more people are using mobile devices to browse and search online. Google has long been pushing people to adopt mobile-friendly web design. Now, they're evolving the […]

EZM - Web Copywriting

7 Signs Your Website Needs Copywriting Help

Is your website copy turning customers away?

You've probably put a lot of time and money into the design for your website. The colors are vibrant, your logo looks fantastic, and it’s full of beautiful imagery. But it’s still not delivering the results you want.

Could your website copy be to […]

EZM - Advertising Myths

5 Advertising Myths That are Hurting Small Businesses

When it comes to digital advertising, there are a ton of choices for how to promote your business online. Small businesses especially struggle with where to focus their limited advertising dollars, so the debate often centers on the two giants: Google Adwords and Facebook. Some businesses have […]

EZM- SEO Scam

How to Spot an SEO Scam

SEO companies have gotten a bad reputation over the years. Unfortunately, not without just cause. Too many businesses have been burned by supposed SEO experts who guarantee unrealistic results, or use dishonest black hat tactics to try to cheat the system. Even in 2018, our inboxes are still […]

EZM- Super Bowl

What the Super Bowl Can Teach Us About Website Design

It feels like déjà vu ... 13 years ago, the Philadelphia Eagles faced off against the New England Patriots in the Super Bowl. Seems very familiar. But even though Bill Belichick and Tom Brady are still around, many other things have changed since 2005 (besides the outcome). Website design is one […]

EZM- Local SEO

Local SEO: What it Is and How it Works

Any business wants people to be able to find them online. But if your business has a physical location – from a single store a large enterprise chain – you probably want your local customers to be able to find you too. Local search engine optimization (SEO) is critical to helping increase your […]

9 Quick Fixes to Improve Your Facebook Business Page

Your Facebook Business Page is like a second outpost for your business online. Nearly all of your customers will visit your website at some point before they buy from you. More and more are visiting your company Facebook page as well to learn more about your business. Make sure you’re creating […]

How the Grinch Stole Business

As a fun holiday break from our typical posts, we'd like to share our own rendition of a classic holiday favorite, courtesy of our resident poet laureate, Bill Hager.

Wishing you all Happy Holidays and a very Happy New Year!

Your EZMarketing Team

5 Ways to Track Your Print Marketing

Regardless of what tactics they’re using, marketers want to measure the effectiveness of their marketing. One of the great things about digital marketing is the abundance of tools and analytics that make it easy to measure your marketing results. But what about print marketing? How do you […]