Have you ever been excited to share something on social media, carefully crafted your post, put it up and… nothing!
Unfortunately it happens to businesses a lot. You post regularly, but you rarely get more than a handful of Likes or comments.
How do you get more people to pay attention and like your posts? Here are a few of our favorite tips we’ve learned from helping small businesses like yours!
1. Post Relevant Information
This might sound obvious, but if you want more likes, you have to post stuff on social media that your audience is interested in. Think about what you can share that’s helpful, thought-provoking, or entertaining for your followers.
Our client Kelly Mahler does a great job of this. She’s an occupational therapist talking to other therapists, educators, and parents. She posts information about the latest research in her field, helpful tips, and information on her courses and resources. Her audience loves her content!
2. Use Eye-Catching Visuals
Platforms like Facebook and Instagram are highly visual. If you want people to pay attention to your posts, use eye-catching visuals.
Groups of photos, videos, or even simple infographics work really well. Here’s one that’s literally eye-catching.
3. Use Real People
While stock photos can be beautiful, there’s no substitute for showing real people – they can be your customers, your employees, or just people who are benefiting from what you do.
Look at how a few our clients get more likes by showing real residents, or real employees. Real pets work, too!
4. Ask Questions
Even better than a Like is getting people to comment on your posts. One of the best ways to do this is to ask questions and invite interaction.
Just look how our client New Holland Church Furniture combines asking questions with beautiful visuals to get their followers engaged.
5. Invest in your social media marketing
And finally–I know this is the one no one wants to hear– but if you really want to get more Likes, you’re going to need to invest money in your social media marketing. For most businesses, it’s really pay to play if you want your content to stand out against posts from friends and family.
The good news is that boosting posts and running ads on platforms like Facebook can be really cost-effective. It’s a great way to target your specific audience and get your message in front of them.
Tired of posting on social media and getting nothing but crickets?
We’ve helped tons of small businesses like yours get noticed and get results on social media. We can handle everything for you, including optimizing your business page, creating posts, and running ads.
Click the link below to schedule a no-obligation consultation.
