This Week's Question: What should I send out in my email marketing?
I know you know it's important to stay top of mind with your customers and you've probably heard that email marketing is one of the most cost-effective forms of marketing. But once you've built your list and you're ready to do email marketing what do you actually send out?
Here are a few of my email marketing ideas for small business owners to help get your creative juices flowing.
Hi, I'm Tom Malesic, founder and president of EZMarketing, and you're watching AskEZ. This is where small business owners go to get real answers to their marketing questions.
Email Marketing Guidelines
Before we jump into my email marketing ideas here are a few general guidelines to keep in mind.
Keep It Simple
First I want you to keep it simple. Your emails have to be short and to the point. People get hundreds of emails a day and they don't have time for long complicated emails.
Next, I want you to add value. Every email you send should provide value to your customers whether that's educating them, entertaining them, or just showing them how you solve a problem. The only way to get people to pay attention to your emails is to provide them with something that they actually want.
Use a Call To Action
And finally, always use a call to action. Remember you're doing email marketing not just sending emails for fun. You eventually want the person to buy from you even if that's not right now. So always include a call to action so that they can take the next step forward in doing business with you.
Email Marketing Ideas
Alright now let's get into what you can send.
Company newsletters are often that go-to when starting email marketing, but there's a problem: No one wants to read a company newsletter.
So don't just send a humdrum newsletter. Let's send tips and tricks for using your products or must know industry trends and definitely don't call it a company newsletter. My favorite newsletter I get is called "The Marketing Strategy Brief" it provides valuable marketing insights not just news about their company.
You can also send product updates. Email is a great place to announce a product launch or any kind of new releases. You can also promote your existing products through deals and discounts, or maybe how-to's or even case studies.
As you've noticed I'm a big believer in sending educational content. If you're already publishing a blog, a podcast, or videos there's just no excuse for not sending those out to your email subscribers. It's an easy way to get more eyeballs on your content. Other educational content like guides, frequently asked questions, or customer stories work great in email as well.
When you have events–whether in person or virtual–send emails to invite people. You can also add value by letting people know about local events going on in your community that relate to your business or your industry.
And don't forget about special occasions celebrating birthdays, holidays, anniversaries are great excuses to get in front of your customers. You can even use obscure national holidays like National Talk Like A Pirate Day as a fun way to reach out to your list.
Welcome emails are one of the biggest missed opportunities in email marketing. Studies show that anywhere between 50 and 90 percent of people will open a welcome email.
When someone first signs up for your email list they're giving you an invitation to talk to them. Don't waste it!
Nine times out of ten the most I get is a "thanks for signing up" email. Instead, send information to introduce your company and how you can help them.
If you're not doing welcome emails you're missing out. Give us a call we have a welcome email package where we'll put together a series of emails to greet your new subscribers.
Get Started with Email Marketing
Hopefully, I've given you some great email marketing ideas that you can use in your business. Don't let uncertainty about what to send get in the way of you doing email marketing. We can help you brainstorm ideas and do all the design, writing and even send it out for you. Just give us a call or click on the link below to schedule a meeting with me.
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