How Can Your Website Hurt Your Business? - Ask EZ


How Can Your Website Hurt Your Business?

Your website is your business card, storefront, and sales team rolled into one. If it’s not up to par, you’re likely missing out on leads and sales.

If you don’t do a regular "spring clean" of your site to check for errors or potential optimizations, you might be unknowingly discouraging visitors from becoming leads. Here's how:


1.  No Phone Number in Upper Right Corner

If customers can’t find your contact info easily, it’s a problem. Put your phone number and email at the top right of your site. Keep it simple so people can get in touch without hunting around.


2. No CTA Button Below Phone Number

Don’t leave visitors guessing what to do next. A clear Call to Action (CTA) like “Call us,” “Sign up,” or “Get more info,” guides them on where to go. Place these near your contact details for easy access.


3. No Credibility Pieces on Home Page

Trust is key. Showcase your client testimonials, case studies, and reviews upfront. It’s not showing off; it’s proving you’re reliable from the get-go.


4. No Videos

A short, engaging video can quickly explain your services or products. It’s a fast way to communicate what you do and connect with visitors personally.


5. Not Using Calendly (or a Similar Tool) to Book Appointments

Using appointment booking tools like Calendly can save you and your clients time. It makes scheduling meetings hassle-free by showing when you’re available and letting clients book themselves in.


6. No Custom Thank You Page

After a purchase or sign-up, direct customers to a thank you page. It’s polite and offers them links to social media, newsletter sign-ups, or special deals, keeping the conversation going.


7. Copy Not Focused on Customer Problems

Your website content should address your customers' problems and how you solve them. Forget the hard sell and show how you can help.


Bottom Line

Your website isn’t just a digital footprint; it’s a conversion machine waiting to be leveraged. By fine-tuning your website, you turn your online presence into a dynamic tool that attracts, engages, and converts. Miss on these, and you’re turning your back on potential growth.

Ready for a website revamp? Connect with us today. Schedule a consultation with us, and let’s explore how we can spruce up your site together. Transforming your digital presence is just a click away. Let's get started!


Posted by EZMarketing Team on Mar 12, 2024 7:30:00 AM
EZMarketing Team

Internet Marketing, Marketing, Website Design, Ask EZ

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