Why Video Marketing is SO Important - Ask EZ

Why Video Marketing is SO Important


Hey everyone! Have you noticed how people are glued to their screens watching videos these days? It's no surprise that video marketing has become a game-changer for businesses.

Let's explore why incorporating video into your marketing strategy is essential and how you can do it, even if you're camera-shy or think it's too complicated.


People Prefer Watching Videos

Let's face it, people would much rather watch a video than read a lengthy article. Videos are simply more engaging. In fact, having videos on your site can significantly boost engagement rates. Studies have shown that videos can increase user time on your site and improve your SEO rankings.


Another Chance to Be Found

One major advantage of video marketing is that it gives you another chance to be found online, especially on platforms like YouTube. Videos can help you reach a broader audience and drive more traffic to your website.


Overcoming the Challenges

Many businesses shy away from video marketing because they don't know where to start. Creating video content is undoubtedly more complex than other forms of marketing. You need a script, the ability to edit, and a level of creativity that's not necessary for a social post or email. It's hard, time-consuming, and let's be honest, not everyone wants to be in front of the camera.


Camera Shyness and Comfort

Being on camera can be nerve-wracking. Even if you're great in interactions, it might not translate well on screen. But trust me, the benefits far outweigh the negatives. People feel a stronger connection when they can see and hear you.


Simple Solutions for Engaging Videos

There are simple ways to create engaging videos without much hassle. For instance, you can start with flat images and animate them in your hero image. Including stock video can make it more engaging than static images.


Easy Recording Tips

Own your camera! You don't need fancy equipment. Just talk to the camera, hit record, and then stop. Your iPhone can handle the rest, including basic cropping. Having good editing software can make a world of difference. But you don't always need a camera. Zoom video with screenshare is an excellent way to explain something or teach without being on camera.


Video Testimonials vs. Written

Video testimonials can be much more impactful than written ones. They add authenticity and allow potential customers to see real people sharing their positive experiences with your product or service.


Incorporating Videos into Your Site

There are easy ways to incorporate video into your site, like recorded webinars or product training sessions. These can provide valuable information to your audience and keep them engaged.


Beginner-Friendly Tools

Don't worry, there are plenty of beginner-friendly tools out there to help you get started with video marketing. From simple editing software to easy-to-use recording apps, you have everything you need to make your first video.


Video Marketing Made EZ

If you're feeling overwhelmed by the thought of creating videos, remember that we're here to help. We make it easier for you to harness the power of video marketing. Start small, experiment, and watch as videos transform your marketing strategy.  Book a FREE chat with us to get started: Book Your Consultation


Posted by EZMarketing Team on Jun 4, 2024 7:15:00 AM
EZMarketing Team

Internet Marketing, Marketing, Ask EZ

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