So why should you hire a professional web design company when we all know you can get it much cheaper on Wix? There are three basic approaches you can take.
- You can do it yourself on Wix or Squarespace.
- You could hire a friend or a freelancer to do your website.
- You could hire a professional web design company.
But the question is: which type is right for your business? I'm going to go over the things that you should consider so that you can make an informed decision for your next web design project.
Hi I'm Tom Malesic, founder and President of EZMarketing, and you're watching AskEZ. This is where small business owners go to get real answers to their marketing questions.
First, let's talk about the elephant in the room which is price. You're probably thinking that because I own a web design company then I'm going to try to convince you that we're as cheap as the other guys, or that everyone should hire us. But that's definitely not true. Look, professional web design companies usually come in a much higher price tag and we're not the right fit for everyone.
The do-it-yourself option is always going to be cheaper, and it's a great option if you really have absolutely no budget. But it's not always the right solution for everyone either. After all, you can mow your lawn yourself, but there's still plenty of reasons why you'd want to pay somebody else to do that for you.
Hiring a freelancer might be a great middle ground option in terms of price, but depending on what you're looking for, it may not be worth it. If you're hiring your friend's kid to mow your lawn that's one thing, but hiring him to re-landscape your entire property is another. So if you want to find the right web designer, you have to look beyond price. Here are some other factors to consider.
The first thing to consider is convenience. How much time and hassle are you willing to invest when it comes to building a new website?
While do-it-yourself website developers are pretty easy to use, their downfall is that you're doing it yourself. ALL the time and ALL the hassle lands on your plate. And as a business owner your days are jam-packed with things that you're already doing.
So if you don't have the time to do the website design yourself you could hire a freelancer or website design company and that might be a better option for you. But when hiring someone you still want to think about how much involvement you want to have. A professional web designer can take the lead on the project and save you a lot of hassle, while a less experienced freelancer is probably going to need a lot more direction and oversight from you.
This leads me to my second factor, which is skill level. You need to make sure that whoever's designing your site has the skills to do the job right.
With the DIY website design, again, that person is YOU. And if you're tech-savvy and know how to do it, great! Go for it! But most small business owners aren't experts in web design, they're experts in their business.
With a freelancer there's a HUGE range of skill levels. There are plenty of skilled freelancers out there but the problem is you're dealing with ONE person, and that person can't be good at everything. They might be a brilliant designer but they're terrible at writing copy.
The advantage with a website design company like ours is that we're large enough to have multiple people working on your project. So we can have a very highly skilled web designer, great copywriters, programmers, and even a project manager that's going to bring all the expertise together to build a great website for you.
Needs & Expectations
And finally, you need to consider what you need from your website design and what your expectations are.
If you're just starting out and only need a simple two-page web design the DIY builders might be the perfect fit for you. But the truth is: most DIY builders lack flexibility features and aren't fully customizable, and they're just not going to cut it with things like security hosting and search engine optimization.
But if you're a growing business and you want a fully customized website design, you're going to need to hire somebody. A freelancer might be a good option if you have a small project. But the quality of what you get from different freelancers varies greatly. Plus, freelancers frequently have limited capacity, and they're doing things on nights and weekends, which means you probably are going to have difficulty getting a hold of them or getting your project done on time.
An established website design company will be a reliable partner with the resources and expertise to create a great website for your business.The bottom line is if you're looking for a professional custom website design there's no substitute for hiring a quality company.
So if you need a new website design and you don't have the time or expertise to do it yourself, it's probably worth your time to give us a call and see if we can help. Click on the link below to sign up for our free consultation.
Look there's no obligation. We'll sit down with you review your website design give you some practical ideas on how we can help make it better for you. And we'll do this even if it means you don't hire us.