Geofencing is a type of digital marketing where you put a virtual perimeter around a real-world location in order to serve targeted mobile ads.
It's a way for your small business to reach people where they're spending more and more time: their mobile devices. Location-based marketing is a powerful tool to attract nearby customers to your business, target your competitor's customers, and even recruit local employees.
But how does geofencing work, and why is location-based marketing important for your small business?
Take a look at our infographic below to learn more!