This Week's Question: It seems like everyone is blogging nowadays. Should I be blogging for my business?
Transcription:
It seems like everyone is blogging nowadays. Should I be blogging for my business? Blogging has just exploded in popularity, in fact, in 2019 there were 2.4 million blogs posted every single day just on WordPress alone.
Blogging is really important, but with all the blogs out there it's even harder to stand out. If you want to learn more about blogging for your business and how you can be successful with that, keep watching!
Hi, I'm Tom Malesic, founder and President, of EZMarketing, a website design and SEO company in Lancaster, PA, and you're watching Ask EZ. This is where small business owners go to get real answers to their marketing questions.
the importance of blogging
So why is blogging so important for your business? It's important because your prospects are out there looking for answers. On Google there are 3.5 billion searches done every single day.
Look, we're people, we're super inquisitive and we have lots of questions. This is especially true if you're in a complicated industry or you're selling a high ticket item. People need to do some research ahead of time before they even pick up the phone and talk to you.
Through your blog, you can answer the critical questions that your customer wants to know about how your products and services will benefit them.
be seen as the expert
One of the best benefits of blogging is it allows you to be seen as the expert. If you think about how you're perceived as an expert, it's really he or she who does the most talking, is automatically the expert and blogging gives you a wonderful platform to do that.
Providing valuable content is really going to help you build authority and trust with your customers. Starting a blog is one of the easiest ways to start producing content so that you're seen as the expert.
increase your google rankings
The other thing about blogging is it really helps your Google rankings. Search engine optimization requires content, and blogging is the best way to supply that additional content. People have a lot of questions that they ask and Google is looking to provide the best answers to those questions. And if you provide great blogs with answers to those questions, even better!
Rank for keywords
SEO marketing also requires optimization of keywords. The critical point being on the word, 'words.' If you want to rank for keywords you actually have to have words on the page. So if you don't have enough words it's really hard for Google to rank you for that specific search term.
the value of backlinks
The next value of blogs is for backlinks. So how do we get other websites to link to your website design? And if we don't have great valuable content, we can't possibly get other people to want to link to you.
Blogging is a way to create valuable content that answers questions, that's optimized for keywords that people are searching for, and that people find interesting and want to link back to.
how do you stand out?
With all these blogs out there, how do you get your content to stand out? I want you to have quality over quantity. The answer isn't just more content, it's better content.
Quality blog content
So what do I mean by quality content?
I mean longer, more in-depth blog articles, better-optimized content, so that Google really finds that blog or that content page. It could also mean great case studies, or examples of your work, and how you solve that customers problem.
Converting blogs into other formats
But it's not just about the blog itself, while blogs are great for written content and certainly help us with search engine optimization, you can convert your blog into other formats.
For example, you could convert your blog into a video just like the video you're watching now. Which is also used on your YouTube channel. You could do a podcast, you could do a seminar, you could do a webinar, all these are great examples of a way to turn your blog into additional content.
Now hopefully you're starting to think about how you can use blogging in your business, and you probably want more information or you want to do some more research.
So right below this video, I have a download for our free ebook on content marketing and blogging. So please download the ebook as well as if you like this video, please like and subscribe so you can get these every single week. And if you have other questions, just give our digital marketing and web design company a call.
