In mid-July, more than 1500 digital marketers and creatives gathered in Seattle to learn and network at Mozcon. Two employees from EZMarketing attended to keep up with the internet marketing trends as well as learn how we can better help our clients with our marketing strategies.
There were a lot of influential experts and speakers and the common theme among all of them was about doing great marketing. When you do great marketing, people buy without really thinking about it.
It made us all step back and think about our marketing process and how we can better help our clients to identify their buyer personas (or target market), so we can help to increase their bottom line and their brand awareness among their audience.
MozCon Takeaways
Mobile has overtaken everything, and you should design for mobile first, not for desktop. Research begins on a mobile device and purchases usually end on a desktop.
Apps are on the rise, and marketing for them as well as using target ads in apps will be taking over digital marketing in years to come, as you can see in this Google trends chart for app marketing and app SEO.
Apps have the potential to take 6 of the top 10 results in a relevant organic search result, which means less room for the rest of business who don’t have an app.
Remarketing was another common topic. You retarget website visitors using code that allows to you target them with ads everyone on the internet, what websites, and how often. You can even tailor ads to first-time visitors vs. return buyers. Facebook and Google remarketing are the most profitable and popular to use.
Content marketing and strategy was mentioned in almost every presentation. Matthew Brown, who was the Director of Search Strategy at the New York Times and is now the Chief of Product Strategy and Design at Moz, used this definition from Content Champion for content marketing strategy:
A great content marketing strategy that returns loyal customers and gets you the results you want to see can take anywhere from 12-17 months according to Content Marketing Institute as presented by Matthew Brown. So it’s just like SEO… it’s not a short game, but yet a long-term campaign that will produce the results your business needs in the long run.
Content marketing can be difficult, and it doesn't help when the user experience of a website makes visitors bounce.
This is why it is imperative to have a mobile-friendly website and be testing and optimizing for the best possible user experience on your website.
If you want to know more about the benefits of a mobile-friendly website, remarketing with PPC, or developing a content marketing strategy, start a conversation with us and we will be in touch.
