How to Plan an Annual Marketing Calendar - Ask EZ


Imagine if your marketing hit all your business goals. That's what a well-crafted annual marketing calendar can do for you.

It's not just a schedule; it's your roadmap to success. It organizes your tasks, priorities, and business strategy.

But how do you get started?

To learn how to build your annual marketing plan, read on.


How do you start an annual marketing calendar?

It doesn’t have to be complicated; We've broken it down into 3 simple, actionable steps.


Step one: Set your goals.

The first thing you need to do is decide on your marketing goals. I like to plan this out quarter by quarter. Think of it like GPS coordinates: you need to know where you’re going to get there.

Then, review the previous year's results. What worked well, and what didn’t?

If you establish a baseline of where your marketing currently stands, it can help you measure and adjust along the way.

Now you need some way to organize your ideas. To make it easy, you can download our FREE marketing calendar template.


Step two: Brainstorm.

Now you need to come up with a list of ideas. Again, start with what worked last year.

Then, let your imagination run wild: write down every idea that you have, no matter how crazy it seems.

Don’t forget about important dates like holidays or events.

I know how hard it is to come up with great ideas, so we have a bunch of ideas in our template that you can steal.

Now, pick the ones that you’ll actually do.


Step three: Create the plan.

Your baseline is ready, your ideas are set, and it’s time to plan your calendar!

Start with the things that have a date and get them on the schedule first. Then put in the ones that happen every month, like an email newsletter or SEO.

Now fit in the one-time projects, like building a new website, or creating case studies or reviews. Make sure you get everything on your list.

Take a step back. Does this seem doable? Remember, you can't do everything in January. And if you don't have the time or people to handle everything, give us a call.


Planning Your Marketing Made EZ

I know as a business owner, it’s easy to put your marketing plan on the back burner. That’s why you end up committing random acts of marketing.

If you get stuck using our template, schedule your FREE consultation with us today.


Posted by EZMarketing Team on Dec 6, 2023 7:30:00 AM
EZMarketing Team

Internet Marketing, Marketing, Ask EZ

  • There are no suggestions because the search field is empty.