With the abundance of popular website development tools, one might wonder, “Why should I hire a design professional when I can do it myself?”
The answer is easy! Would you ask your Uncle Paul, a professional landscaper, to come service your broken furnace? Chances are that you’ll call the local HVAC company to help with your problem. If you want to represent your own business in a professional way (which most business owners certainly do) then you’ll want a professional web design and developer with knowledge of how to capture your target audience properly along with qualified skills.
You may be struggling to decide whether it would be worth the investment. Here are some reasons why you should sit back and let the professionals do the work!
Why hire a design professional? For professionalism! A professional designer will listen to your company’s business goals while alongside their knowledge of marking and creativity. They will help you to get your message out with a unique and beautiful design, but also speak to your customers in a way they can relate to.
- Conveying YOUR message
Most professional designers have at least modest knowledge of marketing. If they work at a reputable company, they may have an entire team of marketing consultants working behind them as an accessible resource. Their job is to brainstorm how to effectively communicate your message through use of colors, fonts, graphics, or unique layouts while delivering an impressive website that speaks for your company.
- Gain customers
An effective website combines compelling images, accessible navigation, ideal load times, and works properly across major internet browsers and devices. Imagine how many users and potential customers will be able to see your website. It is crucial to have a fully functioning website to represent your mission. Without a professional designer working on your site, you could miss out on future clients because of a bad first impression.
- Time savings
Save the frustration! There are several elements that need to work seamlessly together to create an operational website. Let the professionals handle it! Hiring a professional designer allows you to devote your own time and energy to the things that matter most in your business. Don't waste your own valuable time trying to figure it out on your own when you're bound to hit dead ends. A professional designer already has a well-developed process to get your site up faster and easier, because they do it every day ... it's their JOB!
- Get noticed
Unless you scan the internet for design trends or read creative blogs on a daily basis, then you probably aren't aware of current fads in the web design industry. Most professional designers eat, sleep, and breath design. They're always aware of visual details around them. They can create stunning visuals that function perfectly, giving you a "leg up" on your competition. If you're looking to upgrade your brand, you need a fresh and unique perspective. While it might be easy for you to emulate or copy something someone else has already done, it won't get you noticed. A design professional can use their wealth of knowledge of the design industry to help enhance your ideas and achieve your objectives.
With the path of today's technology there are several devices, screen sizes, and browsers to design for. There are principles that designers practice every day that make their designs visually appealing on all devices -- they know them by heart!
Small details alongside large conceptual solutions are concerns that a professional designer will account for when designing your site. There are industry guidelines that they can use to make your site usable across many platforms. A professional designer already knows these "rules" and can help you to avoid amateur mistakes.
- Be consistent
Your brand is the voice of your business. Professional designers have a strong understanding of the marketing principles than can help you translate your business's message across several different media (e.g.; Brochures, Website, Social Media pages, etc). Together, these media create a comprehensible brand. A professional designer will pay attention and have the tools to bridge the graphical interfaces across your brand using the same typefaces, color schemes, visual elements, and more. A brand with a clear and consistent voice helps to establish credibility in your business rather than confusing your potential customers with different graphical choices across media.
- Details! Details! Details!
You don't want people to have to WORK to learn the message of your business. A professional designer will work with the content of your site to arrange it as clearly and understandably as possible for viewers to read. Details such as the choice of font, spacing between letters, and the length of paragraphs are important elements that establish readability in your branding. Clear calls to action and other details may not seem important, and most times are overlooked by the potential customer, but they are critical components in getting people to do what you want and generate leads.
- Loyal customers
Getting a bunch of clicks and having someone stay on your brand-new site for 2 seconds probably isn't the vision you're looking for. Most likely, you want someone to stay, look around, and eventually purchase something! Having a professionally designed website will help that potential customer trust you before they know all about you. A visually alluring design will keep them interested and give them desire to learn more about you and your business.
- Get the “WOW” factor
Professional designers are experienced at thinking differently. They can see the "big picture" that most people can't. They are able to think outside the box about certain aspects of your vision that you may have not ever observed! A professional designer has many resources to call upon when it comes time to show off your brand: they're skilled at pushing the boundaries to help you create the impressive website your business deserves!
Ultimately, it's your choice whether you go with a professional designer or a DIY website - and if you have the skills it takes to develop a compelling web presence, go for it! But remember, in web design (as in many things) you typically get what you pay for.