If you want to grow your business, you need to increase your web presence online and show them that you are the leader in your niche or industry. You need to get in front of your customers in any way you can, and two of the best ways to do that online is by having an SEO marketing plan integrated with a PPC marketing campaign.
While SEO marketing has gotten a bad rap the past few years, don't think all kinds of SEO services are inherently bad. If you need proof, you can see why you can trust SEO agencies again.
Think of PPC marketing as renting space on the first page that you have to pay for. This can make you a lot of money and you can split test landing pages and keyword groups to determine which are making you the most money.
Then once you have enough data to determine where you can spend more money in your PPC marketing campaigns, you can up your spend to increase your profits.
On the other hand, SEO marketing is like owning real estate. It may be more expensive up front and take some time, but as you get more and more keywords on the first page of search results, typically they should stick around as long as you follow Google's guidelines and continue to create great content for your industry.
Then you no longer have to rent or pay for PPC marketing, but instead can organically rank, gain more traffic to your site, and generate leads and more business.
While integrated marketing like offline campaigns such as newsletters and brochures are still
SEO, mainly content marketing, helps to identify you and your brand as being experts in your niche or industry. The more compelling and resourceful content that you have on your website that can help people will gain their trust and they will remember you when it comes time to make a purchase decision. This increases your brand awareness and customer loyalty, as well as your authority with Google.
First, you want to do keyword research and determine all the keywords that are applicable and profitable towards your business. Then you want to optimize your site to naturally include those keywords throughout the relevant pages of your website.
For PPC management, you can begin to test keyword groups targeting certain landing pages and services or products that you offer. You can set budgets so you only spend so much a day or month. After a few weeks, you can analyze the data to see what is working the best, and where you are getting the most leads, conversions, or sales. Then up the spend for those campaigns working the best and pause or lower your spend for the other campaigns.
With SEO marketing, it can take 4-6 months depending on the competition until you start seeing results, so don't look at your rankings on a daily basis as it will fluctuate. In less competitive markets you can start to see results in the first few months. Look at your traffic, analytics, and rankings once a month to see how you are doing overall with your campaigns.
So when you integrate PPC marketing and SEO marketing you get the best of both worlds. It can double the effects of your internet marketing and show you some really great and actionable results.
If you have any questions or want to have a consultation on your PPC marketing or SEO marketing, we are a Google partner and would be glad to help so get in contact with our digital marketing agency.