What should you expect when building a website? Getting a new website design can be really daunting and when things go wrong it's an absolute nightmare. There's so much to think about like what's your budget, how much time is it going to take, and how do you pick that right web developer to build the website?
Even if you get everything right having wrong expectations can really derail your project. Today I'm going to share the three biggest misconceptions guaranteed to ruin your website project.
Hi I'm Tom Malesic founder and President of EZMarketing and you're watching AskEZ. This is where small business owners go to get real answers to their marketing questions.
Myth #1 - Your Website Design is all about YOU
I hate to break it to you but no one cares about you, your company, your products or services. What they care about is them, and the problems that they have. But most importantly, they care about how you're gonna solve those problems.
So think about your customers and truly articulate that you understand the problems that they have and how you're gonna solve them. The more you stop talking about how great you are the better results you're gonna get from your site.
Myth #2 - More is Better
In many cases I believe that more IS better. But with websites, having more words, more pictures, more fancy sliders or buttons or gadgets flying on the screen doesn't necessarily make your website design better.
Having a clear and simple message is often better than having something that's too busy. You really want to make sure that the customer understands what you want them to do next, so a very clear call to action is critical to making your website successful.
Remember customers don't necessarily need to be "wowed." They need to know exactly the action to take and how to find the information they're looking for.
Myth #3 - A new website design will fix EVERYTHING!
Look, a new website design is not a magic pill, and it doesn't automatically bring new customers, tons of traffic, and first page Google rankings to your site. Just because you build something new doesn't mean that everyone's going to show up.
You have to spend the extra energy to really market the site to drive customers to that new site so that it can bring the value to your business that you're looking for.
So remember before you start that next web Design project.
- Your website's not all about you. Make sure it's about your customers.
- More isn't always better. Have a clear call to action of what you want them to do.
- And your website design is just the beginning, not the end. You need to take the time to really market it.
We know how hard it is to build a website so we've created an Ultimate Website Buyer's Guide that you can download for free. Right below this video is a link enjoy reading. And if you like this video don't forget to like and subscribe.
