Video Transcript
Do Facebook ads work and are they worth it?
You know, many business owners hesitate to invest in Facebook advertising because for every great success story you seem to see 10 other
people that say, "oh, this didn't work for me."
So do Facebook ads really work, and more importantly, are they worth it for your
business? If you want to learn more about this, keep watching!
Hi, I'm Tom Malesic, founder and President, of EZMarketing, a digital marketing agency in Lancaster, and you're watching Ask EZ. This is where small business owners go to get real answers to their marketing questions.
So do Facebook ads really work? The short answer is yes, of course, they do.
After all, Facebook is the world's second largest ad platform for a reason. Companies spend thousands of dollars on advertising which they wouldn't do if it
didn't work.
The average Facebook user clicks on 11 ads per month, and 78% of American consumers say that they've discovered new products on Facebook. I know I sure have.
So, yes, Facebook ads work, but the real question is are they worth it for your business?
Asking if Facebook ads are worth it is kind of like asking if it's worth it to go to the gym.
Getting in shape is a good thing, but that doesn't mean that every person who goes to the gym is going to succeed at getting fit. But if you're exercising right and doing it consistently, you're definitely moving in the right direction.
When done right, Facebook ads have enormous potential for your business.
After all, they do have 2.4 billion users who are active every single month. It is the most in-depth, ad targeting platform available to you, and you can be successful for just 20 or 30 dollars a day.
To be worth it, you have to do Facebook ads right. So what do I mean by that?
First, you need to know your goal. To make Facebook ads really worth it, you need to see results. But what kind of results are you looking for?
Are you trying to drive traffic to your website, maybe you're trying to get people to visit your store, or are you just trying to generate general awareness about your
business?
Knowing your goal will help you optimize Facebook Ads to get the results
that you want.
Next, you want to target the right people. Bad targeting is the number one mistake
that people make with their Facebook ads.
Think about how many times you've received an ad in your Facebook feed
that was completely irrelevant. What a waste of money!
Testing and narrowing your target audience is critical to the success of your Facebook ad campaign.
Look, Facebook ads aren't something you can just set and forget. The advantage of Facebook is there's so much data you can use but it also makes it more complicated to get your ads right.
If you're going to make your Facebook ads worth it, you're going to need to
actively manage, measure, and adjust your ads all the time.
If you want to be successful with your Facebook ads but you don't have the time or expertise to manage them, give us a call, we're happy to help. Visit our Facebook marketing services page for more information!
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